LRI 10 23
A TRIBUTE TO
STYLE AND COMFORT
ATHLETSTETIC
– where athletics meets aesthetics
LRI 10 23 is a label rooted in movement — born between the pitch and the street, shaped by a love for form, fabric and function.
We design everyday pieces with intention:
unisex, oversized, essential.
Made to feel good — and look it.
01 STUDIO
Here to redefine a capsule wardrobe:
timeless silhouettes, bold proportions, refined details.
Think crewnecks, oversized tees, joggers & caps — all crafted from premium organic cotton.
Limited pieces, maximum identity.
Each print, each patch tells a story — created by the founders themselves.
A collection that feels as good as it looks.
02 PRODUCTS
QUIET CONFIDENCE. ATHLETIC SOUL.
QUIET CONFIDENCE. ATHLETIC SOUL.
FOUNDED BY TWO SISTERS
WHO SHARE THE SAME MINDSET
Denise and Laura Feiersinger are the duo behind LRI 10 23. One a professional footballer, the other a PR expert & graphic designer — they bring sport, style and substance into perfect alignment.
The result: a brand that lives where performance meets personality.
03 FOUNDERS
ATHLETSTETIC. A new balance of movement and aesthetics.
Designed to move with you — on your run, through your day, or into your next idea.
This isn’t just a brand.
It’s rhythm. It's ritual.
It’s your uniform for living.
04 ETHOS
05 MADE TO LAST
All pieces are designed as wardrobe staples — unisex, easy to layer, built for repeat wear. Sustainably produced. And refined in Salzburg, Austria.
Sustainability is a process — and we’re in it for the long run.
We’ve taken our first steps: using organic cotton and 100% recycled polyester, producing in small runs, and keeping things local where we can. But we know it doesn’t stop here. With every drop, every decision, we’re learning, improving, and aiming to do better
—
one piece at a time.
JOIN THE CLUB
JOIN THE CLUB
06 COMMUNITY
LRI 10 23 lives on and off the pitch.
We run together, hike together, play together.
Not just a brand — a club you grow with.
LF LAURA FEIERSINGER
Born on April The Fifth 1993. Laura is a pro footballer that is currently based in Cologne.
She plays for the Austrian National Team (100+ games) and 1. FC Köln (with previous stops at FC Bayern München, Eintracht Frankfurt, AS Roma).
LRI 10 23 is born from the essence of a pro footballer’s journey that seels to make a statement beyond the game. LRI 10 23 started as a personal blog, grew into something beyond. The name stayed.
LRI is short for Lauri – what Laura has been calles since the early Nineties. Ten and Twenty-Three are the numbers she wears / wore on her jerseys.